Markets:
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Golf Launch Monitors
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The launch monitor industry has expanded exponentially over the last ten years in both market size and price range. A worthy competitive analysis can be viewed here. Products range in price from under $500 to tens of thousands. Virtually every touring pro uses launch monitors regularly.
The primary launch monitor applications are for portable indoor use, portable outdoor use, and fixed indoor use (including including in practice and/or swing analysis suites, and in indoor simulators). Key market channels are individuals, teaching pros and teaching facilities, club fitters and club fitting facilities, retailers, and professional and DIY practice studio and simulator aggregators. While Clarity's proposed launch monitor product has solid competition, Clarity projects its ability to provide performance and price advantages in every major market segment. |
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Golf Simulators
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Like the launch monitor industry, the golf simulator has essentially exploded over the last ten years. A worthy discussion of the golf sim market can be found here.
Key to Clarity's future success in the golf sim market is its launch monitor IP, which can be applied to a full range of price segments, from the lowest to above the highest current segments. The expectation is Clarity will be able to produce a high end product that can be considered the new industry standard, and a low end product that will provide performance not available currently at the lower prices. |
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Golf Body Tracking Systems
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With the advent of highly functional third party body tracking technology, Clarity is enabled to produce compelling products utilizing same. This is an emerging niche in golf, and Clarity's product plans are based on solid experience and knowledge along with unique proprietary IP.
These products can be sold at retail, directly to consumers, to practice and training facilities and teachers, and for use in any golf simulator, practice suite, or to couple with any launch monitor. |
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Golf Club Fitting
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Golf club fitting has become nearly essential to the sale of all golf club equipment. The National Golf Foundation reports that U.S. sales of golf clubs and balls are close to $3 billion, third in all sports sales segments behind only fishing and camping. They further state that custom club (and ball) fitting has sustained strong double digit annual growth. A good related article is here.
Virtually every golf club OEM and bricks and mortar golf retailer offers and recommends custom club fitting. A barrier in both cases is the lack of club fitting expertise available to meet this market, and the time it currently takes to provide an accurate fitting. Clarity's unique proprietary fitting system will be automated, requiring little or no participation by an attendant and virtually no expertise, and it will be notably accurate. The delivery of an automated club fitting system is central to Clarity's plan. Key market channels for Clarity's base level fitting system are fitting centers, big box sporting goods stores, and any club retailer which would like to perform a robust fit in under ten minutes without a trained fitter . Key market channels for Clarity's virtual dynamic club fitting system are specialized golf retailers, fitting centers, pros, training centers, and any facility which would like to provide the best possible fit with or without a trained fitter. |