CLARITY.GOLF
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Clarity.Golf:

Clarity.Golf was founded by Bill Bales and a number of current and former associates from AboutGolf Limited.  Bales founded AboutGolf in 2002 and it became a highly profitable and innovative leader in the world of indoor golf simulators.  Bales started personally phasing out of AboutGolf in 2009 for family medical reasons.

Bales subsequently founded Yakkertech Limited, which has become the technology leader in baseball pitch and hit tracking and analysis.  In 2021 Bales traded his interest in Yakkertech for 100% of Clarity.Golf, approximately two months before a known large liquidity event for Yakkertech (a merger-acquisition).


The Entities:

Platypus Labs, Ltd. is a UK Limited Company in formation,  founded by Bill Bales and Craig van Vliet of Harrogate, England.  Platypus is developing advanced technologies for golf.  Derivatives of these technologies will be applied in the future to other sports as well as numerous health-related channels including senior care, fitness, physical therapy, medical rehabilitation, and general medical applications.

Clarity.Golf is an Ohio C Corporation founded by Bill Bales.  
Clarity.Golf has contracted with Platypus Labs for perpetual worldwide control of all of Platypus's current and future IP in the field of golf.

ClarityGroup.World is an Ohio limited liability company which will elect Ohio C Corporation status this year.  Bales also owns 100% of this entity.  ClarityGroup.World has contracted with Platypus Labs for perpetual worldwide control of all of Platypus's current and future IP outside the field of golf.


Clarity.Golf World Expansion Plan:


North America:  
  • U.S. Central Operations, Holland, Ohio (2021)
  • Planned U.S. integrator alliances (2023)
  • Canadian Alliance InHomeGolf.Ca, Mississauga, Ontario (2023)​

Europe:
  • UK Central Operations, Harrogate, England (2022)
  • EU Central Operations, Engwilen, Switzerland via alliance with Grace Golf (2022)
  • Russia/Middle East/North Africa (2023 or later)​

Pacific Rim:
  • Japan Marketing/Distribution alliance with Amplus, Yokohama (2023)
  • Australian Marketing/Distribution alliance sought through Barry Miles (2023)
  • China and further Asian Marketing/Distribution alliance sought with Mission Hills (2023 or later)​

India:
  • Future market explorations planned via related presence in Kochi (2023 or later)

​
U.S. Marketing:
  • Press:  Mary Beth Lacy has made a long term entrepreneurial commitment to Clarity.
  • Trade Shows:  PGA Show, Northeast Golf Show, CEDIA, I/ITSEC, IAAPA, Home Builders Show.
  • Northeast Golfer/Coastal Homes media alliance.
  • NGF Executive Membership and access to mailings and lists.
  • Websites, SEO, SEM.
  • Social Networks.

Note:  Marketing efforts outside the U.S., other than website and social media, are not yet in place.
​

The Investment and Relationship:

The full investment of $300,000 USD, made in increments with the right to withdraw, will receive the following:
  • A debenture note at 2% per annum, three year balloon terms with right to prepay, in the full amount of the investment ($300,000).
  • 5% of Clarity.Golf Inc., an Ohio C Corporation.
  • 5% of ClarityGroup.World, an Ohio limited liability company which will convert to an Ohio C Corporation in 2022.
  • 5% of Platypus Labs, Ltd., a UK limited company in the process of formation.

The timing of the full investment of $300,000 is as follows:
  • $50,000 on 2-22-22.
  • An optional $50,000 on 3-22-22.
  • Schedule for optional balance to be determined.

Further research is taking place related to ultimately establishing an Isle of Man company to provide optional advantages with favorable tax laws and banking privacy related to an ultimate liquidity event.

Clarity.Golf wishes to evolve a working relationship with Coastal Business.

Information Links:

Product Roadmap

Major Competition

​Markets

AboutGolf Comparatives

Pricing Model

Clarity.Golf Balance Sheet

Notes:
  • Less than $30,000 in deferred pay
  • $100,000 temporary line of credit
  • Less than $20,000 in accounts payable
  • ~$40,000 in accounts receivable
  • ~$75,000 in inventory
​
Clarity.Golf Projections (Simulator Design and Integration)

Notes:
  • Fixed monthly overhead (less than $40,000 (once initially ramped up--under $20,000 currently)--this does not include expected marketing expenses, which will be modulated based on sales progress.
  • Average contribution margin for each simulator sold (integration):  $10,000
  • Average contribution margin for each simulator sold (proprietary):  $20,00
  • Minimum expected unit sales March 1, 2022 through Feb 28, 2023:  Not fewer than 100 systems

Clarity.Golf Projections (Store)

Notes:
  • Fixed monthly overhead (based on active business):  $7,000/month plus allocation out of expense above (hence if we allocate 20% of G&A to the Store then the figures above would be reduced by 20%).
  • Average margins approximately 50%.
  • Minimum March-Feb sales expectation:  $250,000 in addition to internal production (which would need to be reconciled in the formal projections).

​Corporate Documents


Top Level Org

PGA Show Brochure

Nano Provisional Patent Application

​Hosel Provisional Patent Application Draft


Subscription Agreement

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